Anastasia Designs

Art and Graphic Design

Capture the Moment – Nikon

This brief was given to us by Zulu Alpha Kilo (ZAK), an advertising agency based in Toronto. We chose to create billboards, posters, and interactive boards for this campaign. For the interactive boards, users are prompted to “tap to see the Nikon difference” with the first image being blurry or over/underexposed, and then once tapped the image gets better and clears up.

A street side billboard, with the image of a concert scene and a large crowd. The text at the top reads Capture the Moment, and the bottom text reads the difference is clear with Nikon.